For independent coffee shops & regional brands

Help your coffee shop compete like a national brand.

Technology built for the rhythm of hospitality — the morning rush, the regulars by name, and the team doing their best work. Espressly adds the app, analytics, and operating layer your Square shop deserves.

Official Square Solutions Partner Built with Square APIs Secure Square connection

Customer holding a phone while speaking with a barista at a warm coffee shop counter

In Conversation A conversation about mobile apps and hospitality with Joe Capone Keys To The Shop Podcast Listen to the interview ↗

Branded App Your shop. Your customers.

Built on Square All orders. One connected system.

Whole-Shop Analytics See every order type. Make smarter decisions.

Calmer Pickup Smoother flow. Happier team.

Trusted by coffee shops & cafés

+ more

Get Started Connect Square. Begin your workspace.

Book a Meeting Talk with our team first.

YOUR APP YOUR BRAND YOUR CUSTOMERS BUILT AROUND SQUARE ORDER AHEAD PICKUP FLOW REPEAT CUSTOMERS LOYALTY COFFEE SHOPS REGIONAL BRANDS NO POS REPLACEMENT BOOK A DEMO

Official Square Solutions Partner

Square ecosystem-native, coffee-operator focused.

Espressly is built around Square so coffee operators can connect their existing Square foundation to branded ordering, analytics, pickup flow, and app-readiness workflows.

Square Partner Built with Square APIs Connect Square securely

Apps powered by Espressly

Apps we manage

Brands powered by Espressly — your customers, your app, your business.

Each operator runs a premium branded iOS and Android ordering app connected to Square — not a generic marketplace listing, and not at the expense of what makes their shop unique.

PVDONUTS Providence, RI

Providence Bagel Providence, RI

Logo from WordPress pending mirror

Dottie's Coffee Lounge Libertyville, IL

Hansa Coffee Roasters Libertyville, IL

Logo from WordPress pending mirror

Whole Note Coffee Marshfield, MA

Big Creek Coffee Hamilton, MT

Queen City Roasters Penn Yan, NY

Harmony Coffee Bar Square-powered shop

Mothership Coffee Square-powered shop

Operator proof

Trusted by coffee shops who run on Square — and on their own app.

Real operators on sales growth, partnership, brand control, and building calmer systems that still feel human.

Integral partner for long-term growth

“The team at Espressly has played a major part in our need to pivot throughout the pandemic, but more than that, they have become an integral partner. Their service offerings are part of our long-term strategy. They have helped us create new revenue streams and reach more customers than ever before.”

Paul Owner, PVDONUTS

Sales up almost 20%

“Our app has really allowed us to keep pace with what customers expect. Sales are up almost 20% since we went live. The team at Espressly does incredible work for us as partners.”

Chris Owner, Providence Bagel

Custom app that evolves with us

“Espressly created a customized app for my business that continues to evolve with our needs. Their team responds quickly, works efficiently, and has an incredibly upbeat approach to problem solving.”

Jess Owner, Dottie's Coffee Lounge

More control over our brand

“With my own custom branded app I was able to take more control over my brand. We believe by switching to our own app we have gained more trust from our customers, and the money stays in our pockets.”

Jesse Owner, Whole Note Coffee

“Calmer operations and stronger customer relationships are not opposing goals. With the right systems, they reinforce each other.”

The product is the app

Your branded app is the front door to a smarter operation.

Espressly builds a premium iOS and Android app in your brand so guests order ahead, reorder fast, and stay in your direct customer relationship.

Branded iOS & Android ordering app in your name
Order ahead with pickup timing
Easy reorder & saved favorites
Apple Pay & saved credit cards
Seasonal items & limited-time offers
Fast checkout — fewer friction points for guests and staff

Square-powered foundation

Square powers the shop. Espressly unlocks its full potential.

Orders, menus, loyalty, gift cards, inventory, and processing stay in your Square ecosystem while Espressly adds customer experience, operator visibility, and growth systems.

Espressly is an independent Square Partner and Square Solutions Partner. Square does not own or operate Espressly.

Square menu & catalog
Your items, modifiers, and pricing stay connected to Square.
Square Loyalty
Reward repeat guests inside the experience they already use.
Square Gift Cards
Gift card balance and redemption flow through your shop setup.
Square Inventory
Operational inventory context stays with your Square foundation.
Square processing
Orders are processed through your shop's Square processing — the way you already run payments.
Espressly extends Square
We add branded mobile ordering and operator intelligence — we do not replace your POS or your team workflows.

Square POS connected to branded mobile app

Get Started Book a Call

Operator control

Espressly layers menu editor and merchandising controls on top of Square so your app experience stays intentional while day-to-day operations stay manageable.

Espressly menu editor layered on top of your Square menu system
App-specific merchandising & featured items
Category flow designed for mobile ordering
Seasonal organization & limited-time sections
Efficient menu controls for busy operators
A better customer ordering experience — without chaos at the counter

Repeat ordering

Build repeat behavior, not one-time transactions.

Favorites, seasonal discovery, and push alerts bring customers back with fewer checkout friction points every time they reorder.

Favorite items & one-tap reorder
Seasonal discovery that brings guests back
Push alerts for timely offers
Faster reorders with less friction
Customers who return — not one-time link clickers
Technology that supports hospitality, not friction

OrderRepeatLoyalty

Pickup operations

Pickup flow and order-ahead operations your team can trust.

Order-ahead board, calmer pickup flow, staff clarity, and smoother handoff — fewer bottlenecks when the line gets long.

Staff clarity during morning rush & peak
Order-ahead board for shared pickup signal
Smoother handoff from counter to guest
Fewer bottlenecks at the handoff point
Less chaos — more calm operations and clearer shifts

Get Started Book a Call

OrderBoardHandoff

Customer paying at a coffee shop counter while the barista helps with the order

Marketing reach

Marketing and push alerts to your owned audience.

Reach customers directly on their phone — promote seasonal drinks, slow-day offers, and moments that bring guests back.

Direct reach to customers who installed your app
Promote seasonal drinks & limited drops
Bring customers back on slow days
Build an owned audience — not rented traffic
Reach customers in a way that still feels like your shop

Get Started Book a Call

Data intelligence

Analytics and operator intelligence — revenue, patterns, peace of mind.

See what drives mobile orders, repeat behavior, and profit opportunities — with reporting built for operators, not data scientists, so decisions feel clearer week after week.

Customer behavior & ordering patterns
Revenue visibility across mobile channel
Marketing insight for what actually converts
Profit opportunities you can act on
Peace of mind — less guessing, more clarity
Tools your team can actually live with day to day

Get Started Book a Call

Revenue and performance analytics dashboard

Regional & multi-location

For serious operators

Single shops, regional coffee brands, and larger operators scaling nationwide.

Espressly supports ambitious operators — from one Square-powered cafe to regional portfolios and national-scale rollouts — with an operator and consulting mindset focused on long-term growth.

Single-location shops with premium branded apps
Regional coffee brands with consistent guest experience
20+ locations and custom engineering when scope requires it
Larger operators & national brands — portfolio visibility with shop-level clarity

Get Started Book a Call

Pricing

Operator-first, partnership-minded

Explore first. Review terms together before launch.

Espressly partnerships are usually performance-based and shaped around app usage, location count, and launch goals. Billing does not begin until your app goes live.

No setup fee

Start planning without a setup charge or hard checkout pressure.

Launch-reviewed pricing

We review approved terms with you before go-live so location scope and app usage are clear.

Pass-through app store costs

Apple Developer Program fees may be passed through at Apple then-current rate when required by app store policies.

Square funds stay merchant-owned. Espressly does not become a marketplace or payment facilitator.

Get Started Book a Call

Two paths. One goal.

Ready to start, or want to talk first?

Every shop is different. Choose the path that fits where you are right now.

Path 1

Get Started Now

Create your account in about 60 seconds, connect Square securely, and your app readiness workspace begins immediately.

Create your Espressly account
Verify your email with a one-time code
Connect Square — handled securely by Square, not us
We read your locations, menu, and catalog after you grant permission
Your app setup workspace is ready. Analytics/control-center begins.
Our team follows up to configure your branded app

We never see or store your Square login credentials. All access is granted and revocable through Square.

Create Your Account

Path 2

Book a Call First

Want to see a demo, talk through your setup, or ask questions before connecting Square? Book a call and we will walk through everything together.

Talk with the Espressly team directly
See what your app could look like
Understand pricing, Square alignment, and launch timeline
No pressure — just a real conversation

Either path creates CRM context so our team can follow up thoughtfully.

Book a Call

Espressly + Square

Square runs the foundation. Espressly adds the operating layer for calmer growth.

This is not tool-vs-tool. It is a full operating system approach for shops that want better customer experience and stronger day-to-day execution.

Square Online

Square Online is excellent for web ordering and getting started fast.
Catalog, payments, and Square ecosystem in one familiar place.
A strong foundation many shops already use.

Espressly + Square

A premium branded iOS & Android app — your name on the home screen.
Repeat ordering, favorites, and push marketing to owned customers.
App UX, pickup flow, board, analytics, and operator support built for coffee rhythm.
A long-term operating partner that helps owners, teams, and guests every day.
Still built around Square — we extend; we do not replace.

Espressly is an independent Square Partner and Square Solutions Partner. Square does not own or operate Espressly.

App review + operating roadmap

Give your shop the app, data, and operating support to compete with national brands.

Connect Square for app review or book a call. Your app setup workspace is being prepared, and our team will help configure your branded ordering app.

Get Started Book a Call

Help your coffee shop compete like a national brand.

Square ecosystem-native, coffee-operator focused.

Brands powered by Espressly — your customers, your app, your business.

Trusted by coffee shops who run on Square — and on their own app.

Your branded app is the front door to a smarter operation.

Square powers the shop. Espressly unlocks its full potential.

The machine behind the machine.

Build repeat behavior, not one-time transactions.

Pickup flow and order-ahead operations your team can trust.

Marketing and push alerts to your owned audience.

Analytics and operator intelligence — revenue, patterns, peace of mind.

Single shops, regional coffee brands, and larger operators scaling nationwide.

Explore first. Review terms together before launch.

Ready to start, or want to talk first?

Square runs the foundation. Espressly adds the operating layer for calmer growth.

Square Online

Espressly + Square

Give your shop the app, data, and operating support to compete with national brands.

EspresslyAI